Samsung India layoffs begin as TV, appliance businesses face cost pressure
Samsung India has reportedly asked 80-100 executives in its TV and home appliance businesses to leave as rising chip costs, weaker demand and restructuring put pressure on operations.
Samsung India has begun reducing its workforce in batches, with around 80-100 executives in its television and home appliance businesses reportedly being asked to leave, according to a report by The Economic Times.
The affected employees include director-level executives, headquarters team leads, branch managers and area managers. The reported cuts come as Samsung looks to reduce costs and simplify its operations in India.
Why Samsung is cutting jobs
The company is facing pressure from several sides.
Memory chip prices have more than doubled, while the rupee’s decline and higher raw material costs have increased expenses. At the same time, India’s smartphone market has weakened, putting pressure on sales and margins.
The restructuring currently focuses on the television and home appliance businesses. An industry executive cited by ET said up to 25% of Samsung’s electronics sales and marketing workforce could eventually be affected, including employees working through manpower agencies.
Samsung’s electronics sales and marketing workforce has around 550-600 executives, excluding its much larger smartphone sales organisation.
Smartphone business remains untouched for now
According to reports, the current round of cuts does not include Samsung’s smartphone division.
The company is banking on a recovery in demand during the Diwali season. An executive told ET that the company could review the mobile business later, depending on how sales perform.
Samsung has also raised prices on some smartphone models by 5-10% amid higher component costs. Retailers have reported weaker consumer footfall following repeated price increases.
Restructuring across India
The job cuts are part of a broader restructuring of Samsung’s India operations.
The company has been consolidating its branch network and looking at overlapping functions across its television and home appliance sales operations. Earlier reports said Samsung was considering combining the two sales teams to reduce management layers, although that merger has reportedly been pushed to the December quarter.
Samsung India remains a large business
The reported layoffs come despite Samsung India recording strong financial numbers in FY25.
The company’s revenue rose 12% to around ₹1.1 lakh crore, while net profit increased 38% to ₹11,287 crore, according to filings cited in recent reports.
Home appliances account for around 11% of Samsung India’s sales, making the category its second-largest business after smartphones.
Samsung has also continued to expand its television portfolio in India. In May, the company launched 72 models under its 2026 Vision AI TV range, covering Micro RGB, OLED, Neo QLED, The Frame, Mini LED and UHD televisions.
The latest job cuts therefore come against a backdrop of continued investment in the market, even as Samsung attempts to bring costs and organisational structures in line with changing demand.