Why influencer marketing remains a challenge despite rising brand investments As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions India’s influencer marketing industry has become one of the fastest-growing segments…
Global brands are turning increasingly cautious on advertising spends in India as prolonged geopolitical tensions in the Middle East, rising crude oil prices and mounting macroeconomic uncertainty force marketers to prioritise measurable returns over large-scale brand visibility campaigns. Multinational advertisers…
Zee Entertainment says the ₹3,144 crore preferential issue will fuel its next phase of growth, with investments planned across digital, sports, AI-powered content, broadband, live events and children’s entertainment after its digital business turned EBITDA profitable in FY26. Zee Entertainment…
Madison Media, a unit of Madison World, has reportedly crossed ₹500 crore in new business between Oct 2025-March 2026, further reinforcing its position as one of India’s leading independent media agencies.According to industry sources, the agency has added a diverse…
There is a particular kind of courage that a five-year-old boy musters when he falls face-first in front of a house full of people and insists he is fine. Not the loud, chest-thumping kind, but the quiet, lip-biting kind. The…
The television industry, long the backbone of the country’s media ecosystem, is entering a period of structural recalibration. According to the FICCI-EY Media & Entertainment 2026 report, the segment declined to ₹61,700 crore in 2025, reflecting mounting pressure from digital…
Radisson Kaushambi is a great property with luxury dining and banquet in its premises. The brand has chosen society media for taking its reach directly with the target customer. Society media has served them in the Noida and Ghaziabad’s societies…
Tanishq is a Premium Indian Jewellery Brand and a Division of Titan Company. Founded in 1994, Tanishq is headquartered in Bangalore, Karnataka, India. It has emerged as India’s fastest-growing jewelry brand, and its name signifies superior craftsmanship, exclusive designs, and…
Tata Housing Development Company is a fully owned subsidiary of Tata Sons, a holding company of the Tata Group. The company was established in 1984 by the late JRD Tata. It was revived in 2006 under the leadership of Brotin…